What attracted me to this piece was the riskiness of it. It's very controversial but it gets the point across just like the designer was going for. The designer did this for an Anti-torture campaign to show that people are still getting tortured in other countries. The way that he went about it was bound to get everyone attention and make you look closer at the cause.

Designer: Freidrich Detering
Source: Art Director annuals 86

What attracted me to this design was the bright color. I have seen this particular design all over the place before I stop to realize what they were bringing awareness to an issue which is AIDS in Africa. "Its an revolutionary organization conceptualized by Bono. Red is a union of business, idea and people" in their definition. I just thought it unbelievable how huge this awareness campaign went from Gap t-shirts to American Express credit cards.

Designer: John Paul Chirdon and Christian Butte
Source: Art Director annuals 86

What attracted me to this piece was the way a messages was suggested in the art. I like the way the artist incorporated the message in with graffiti and even has actual photos with graffiti on them as well. It has a cartoony look feel to it.

I'm pretty fascinated with graffiti style art, I just really like the energy of it.

Designer: Kentaro Kashara

Source: Art Directors annuals 86

What attracted me to this piece? I really like the creativity it is very unique. Most books all look very similar to one and other, so when there is one that has texture or is loud with color it really draws my attention to it. This book as you look closer you can change the type of ball that is on the cover, here it is a rubber ball, but there are other options as well. I just thought it was clever.

Source: How Magazine
Designer: Ann Willoughby

What attracted me to this piece was the uniqueness of it. Everyone remember those horrible school picture you had to take every year and for me I swear they got worse each year. How fun would it have been to make a yearbook like this one as a child, I thought it was good idea and fun for parents and the children to look through.

Designer: Rene Clements
Art Directors Annuals 86