
I got this ad out of a magazine that had a lot of the same font, mostly black ink on white paper, so this one jumped out immediately. The rhythm is legato, its connecting and flowing.
In "Give Breast Cancer the Boot, or the stiletto", it is a very positive message to a negative subject. How they go about doing this is the font; curly lettering helps gives that happy, graceful, and carefree feeling when reading this. It is also very feminine, with the loops and the colors; pink(the main color associated with Breast cancer awareness) and yellow. Since women are the main people affected by this disease, they are using these different tool because these are things a women can relate to.
There is also humor in the message "or the stiletto" that most women can relate to as well.