What attracted me too this piece first was the colors. I didn't ever stop to read the words I just seem all the colors that I wasn't so sure went together. Then I seen the letter and the first one that I recognized was the K in the top picture. Clearly was a familiar color and font (Jack Daniel's). Then I put the words together, which are all things that "could" happen if you chose to drink with any of these alcoholic bevereages. I just though the concept was neat.
Designer: Christian Mommertz, Dr, Stephan Vogel
Source: Design annual 87
