What attracted me to this design was the bright color. I have seen this particular design all over the place before I stop to realize what they were bringing awareness to an issue which is AIDS in Africa. "Its an revolutionary organization conceptualized by Bono. Red is a union of business, idea and people" in their definition. I just thought it unbelievable how huge this awareness campaign went from Gap t-shirts to American Express credit cards.
Designer: John Paul Chirdon and Christian Butte
Source: Art Director annuals 86
3 comments:
i agree the bright color is what draws you in at first. the message is very powerful and it is awesome how it has become so big. good find
I like the color as well and how they used the word red in the words on the bottom left.
What makes this really effective is the repetition and how the words, name choice of the organization, and design/colors choices reinforce each other.
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